Saturday, February 4, 2012

How the New York Rangers Can Use a Social Media Agency ...

Social media is a real game changer for many companies. It can bring in revenue and new customers for just about any business. But what if you are already a notable, with more than 85 years of tradition? What could a social media agency do for you? How can web marketing possibly help one of the oldest NHL franchises in the league?

Social media marketing for sports is more than simply uploading game stats on a website and trying to sell merchandise. It?s about bringing the fans closer to the game and bringing the game to a whole new level. Social media marketing is pertaining to bringing in new fans and revenue to a sport which definitely needs a shot in the arm.

The New York Rangers have several positives that they can capitalize on. One, they have a core of very talented, youthful players. You want to create an image for your team, and it can?t be based on a guy who is going to retire in a year or two. There are plenty of choices on the team, including the young captain Ryan Callahan and the star goaltender Henrik Lundqvist. The second positive, they already have name recognition. Even if you aren?t a hockey fanatic, you?ve heard of the New York Rangers. They?re one of the league?s oldest clubs. Three, they?re based in a target rich environment ? New York City, with approximately nine million built in fans.

A social media agency would be able to use a vast variety of methods to bring in new fans to the game. The agency likely would be able to capitalize on every opportunity that they most likely could, such as the recent Winter Classic. The agency most likely could also focus its efforts on social media itself, using Facebook and Twitter to find fans and bring in new interest to the team.

Even a team with the rich tradition and longevity of the New York Rangers can utilize a social media agency. Not only likely could a social media agency help them bring in new fans, they most likely could solidify the team?s relationship with its existing fans. The Rangers are an exciting team, and a savvy social media team likely could help the team benefit from their collection of talented players, on the ice and off.

So, do you think you would like to find out more about hiring a social media agency? Would you would like to find out more about web marketing? Check us out at fishbat.com to find out more!

Source: http://articlesprofessionals.com/recreation-sports/how-the-new-york-rangers-can-use-a-social-media-agency

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